Audience data

The Poynton Post Website provides advertisers with the opportunity to reach a highly targetable local audience, with an average of over 60% of our unique visitors coming from Poynton and the surrounding area.

This means we offer businesses the only locally targeted digital medium to reach potential buyers.

Audience profile (May 2019 – May 2020)

Audience interests

The following provides a breakdown of our audience based on Google Analytics data, which shows our visitors are interested in or actively buying across the following categories:

Interests: Affinity Categories

Affinity categories are used to reach potential customers, to make them aware of your brand or product. These are users higher in the purchase funnel, near the beginning of the process.

1. News & Politics/Avid News Readers   

2. Food & Dining/Cooking Enthusiasts/30 Minute Chefs   

3. Media & Entertainment/TV Lovers     

4. Travel/Travel Buffs    

5. Beauty & Wellness/Frequently Visits Salons   

6. Lifestyles & Hobbies/Green Living Enthusiasts

7. Media & Entertainment/Book Lovers 

8. News & Politics/Avid News Readers/Entertainment News Enthusiasts           

9. Sports & Fitness/Sports Fans 

10. Sports & Fitness/Health & Fitness Buffs        

Interests: In-Market Segments

Users in these segments are more likely to be ready to purchase products or services in the specified category. These are users lower in the purchase funnel, near the end of the process.

1. Employment 

2. Home & Garden/Home & Garden Services/Landscape Design        

3. Home & Garden/Home Decor

4. Travel/Hotels & Accommodations       

5. Home & Garden/Home Improvement

6. Apparel & Accessories/Women’s Apparel       

7. Home & Garden/Home & Garden Services      

8. Apparel & Accessories            

9. Autos & Vehicles/Motor Vehicles/Motor Vehicles (Used)  

10. Real Estate/Residential Properties/Residential Properties (For Sale)