The 12th Man campaign is built on the positive values of a football crowd supporting their team when they are struggling for form and aims to raise awareness of mental health and reduce the stigma that can be a barrier to men seeking help. Free Mental Health First Aid training and ongoing support is available to business and interest groups where men make up a large part of their employee or client base such as barbers, pubs, tattoo shops, cycling clubs and football clubs.

For more information see the 12th Man website and contact Sharon Duke, Communities Co-ordinator on